Discussion about this post

User's avatar
Rob's avatar

Great advice for public and any private sector organizations looking for sustainable efficiencies. The credibility of this advice is confirmed by its demonstrated success. This should find its way into a Globe & Mail OpEd piece. Canadians would be impressed and reassured that this government is serious about fundamental, structural change to improve national productivity.

Expand full comment
Corey Hogan's avatar

Someone pointed me to a comment on Reddit that it would be easier to cut in communications because we just cut ad spend.

I’m not on Reddit so I’ll just post the answer here - advertising and sponsorship budgets were in the departments we serve and they paid ad costs directly with only very limited exceptions (we had a small budget for social media boosting which actually didn’t exist in the first fiscal year noted - was funded from savings).

The numbers above are the operations of communications, not ads: marketing services, translation services, PR, events, public opinion, consultations, design, media monitoring, web infrastructure and writing, etc.

Expand full comment
14 more comments...

No posts